Road Safety Message: "A crash course to shine" Online Advert by DDB TRIBAL GROUP Berlin

Advertiser VOLKSWAGEN
Product ROAD SAFETY MESSAGE
Entrant DDB TRIBAL GROUP Berlin, GERMANY
Type of Entry: Viral Advertising
Category: Viral Video
Title: DON´T MAKE UP AND DRIVE
Advertiser/Client: VOLKSWAGEN
Product/Service: ROAD SAFETY MESSAGE
Entrant Company: DDB TRIBAL GROUP Berlin, GERMANY
Advertising/Web Design Agency: DDB TRIBAL GROUP Berlin, GERMANY
CREATIVE CREDITS
Name Company Position
Eric Schoeffler DDB Tribal Group Chief Creative Officer
Marc Isken DDB Tribal Group Creative Directior
Nils Haseborg DDB Tribal Group Creative Directior
Lilli Langenheim DDB Tribal Group Art Direction
Valerie Von Meiss DDB Tribal Group Copywriter
Christina Müller DDB Tribal Group Account Manager
Susi Schneider Pirates´n`paradise Agency Producer
Michael Schreitel Light Design/Camera
Nikki De Jager Artist
Ben Foehr Producer
Hakan Cirak Project Manager
Sebastian Gross Cutter
Brief Explanation
An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue. We harnessed YouTube “hauling” channels. We partnered with Nikkie who has over 25mm views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident. These videos let us address our audience directly, with unwavering accuracy. We uploaded the video to Nikkie’s channel and has since spread to other major social networks.