Showtime: "Upside Down Concept" Online Advert by The Visionaire Group

When everything is upside down, you gotta grab life by the balls. Mondays on Showtime, Laura Linney stars in The Big C. Series Premiere August 16 at 10:30PM.
The entire page appeared upside down for a second, then a hand turned it back to normal while flipping the hour glass ad. Objective was to grab the attention of the site visitor and tie it into the Key Art concept, using a never-been-done experience through the site.
Advertising Agency: The Visionaire Group, Los Angeles, CA, USA
Creative Directors: Julie Gargan
Project Manager: Deonna Perry
Flash Design/Development: Francisco Camberos
Technology Provider: PointRoll
Media Agency: OMD
Published: August 2010