Agency: McCann Worldgroup NY
Creative: Sean Bryan, Tom Murphy, Dan Kim, Sarah Tohler, Jason Schmall
Production: Minnie Tran, Eileen Feeney, Danielle Korn
Account: Jeff Geisler, Jordan Wheeler
Production House: Caviar Films
Director: Jonathan Krisel
Edit Company – Post Op
Editor: Ed McGowan
Assistant Editor: Jamie Connors
Graphics/Effects: Joseph Spaid, Joshua Gross
Post Producer – Jeff Fischer
Sound Design: Gerard McConville
The videos showcase the Xperia™ PLAY, as a smartphone with unique features that create an amazing gaming experience. The Xperia™ PLAY is powered by the latest version of the Android platform (version 2.3) – and is the world’s first PlayStation Certified smartphone. Xperia™ PLAY will provide a best-in-class gaming experience right out of the box with many of the most popular games pre-loaded at no cost, including Asphalt Adrenaline 6, Bruce Lee, Star Battalion, The Sims 3, and Tetris with additional titles from top franchises at leading game publishers available for purchase. Xperia™ PLAY will launch this spring, exclusively, on the Verizon Wireless Network.
“Xperia™ PLAY gives you everything you need in a smartphone and the one thing you want – the ultimate gaming experience,” said Peter Farmer, Head of Marketing for North America, Sony Ericsson. “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.”
Keywords: SideBySide, Sony Ericsson, Android, Xperia Play, Kristen, Schaal, Kristen Schaal, Playstation Phone, Cell phone, Google Android, Playstation, smartphone, android, Xperia, Xperia PLAY, Sony Playstation, android mobile, psp phone, psp mobile, gaming mobile, Experia, advert, commercial, YouTube
The Online Advert titled Pwnage was done by Mccann Erickson Ny advertising agency for product: Sony Ericsson Xperia (brand: Sony Ericsson) in United States. It was released in the Mar 2011.