Sony Vaio: "Launch Day" Online Advert by 180 La

After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket. Stay tuned for more from Black Rock, Nevada. Learn more at sony.com/rocketproject.
The Rocket Project powered by Sony and Intel.


Agency: 180 LA
Client: Sony Vaio
Executive Creative Director: William Gelner
Agency: 180 Los Angeles
Creative Director: Ari Weiss
Creative Director: Gavin Lester
Creative Director: Amir Farhang
Art Director: Ryan Pocket Fluet
Art Director: Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Planner: Brit Browning
Website Development: Hello Design
Creative Director: David Lai
Creative Director: Hiro Niwa
Associate Creative Director: Sung Hean
Design Director: Eunice Oh
Executive Producer: George Lee
Senior Project Lead: Barry Chiang
Technical Lead: Justin Blackwell
Production Company: @radical.media
Director of Photography: Zoran Popovic
Executive Producer: Frank Scherma
Executive Producer: Justin Wilkes
Head Of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Kommats
Story Producer: Amy Korngiebel
Casting Director: Aine Carey
Editorial Company: Outpost Digital
Editor: Ting Poo
Executive Producer: Liz Frisell-Mason
Assistant Editor: Chris Messina
Music: Stock
Senior VP Corporate Marketing: Stuart Redsun
Director of Brand Messaging: Alberto Escobedo
Senior Manager of Brand Messaging: Ken Byers


Keywords: sony, vaio, rocket, project, intel, core, processors, student, launch, kids, cams, tom, atchison, mavericks, space, nasa, liftoff, lift, off