To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.
Advertising Agency: DDB, Canada
The Online Advert titled Choose Your Own Angle was done by DDB Toronto advertising agency for product: Subaru Wrx (brand: Subaru) in Canada. It was released in the Jan 2011.