The North Face: "RED FLAG" Online Advert by Ogilvy Shanghai

Visit Site: http://ourwork.ogilvyone.sh.cn/2010/tnf/tnf.html
Advertiser VF ASIA
Product THE NORTH FACE
Entrant OGILVY SHANGHAI, CHINA
Type of Entry: Digital Tools
Category: Interactive Tools & Applications, including mobile advertising
Title: RED FLAG
Advertiser/Client: VF ASIA
Product/Service: THE NORTH FACE
Entrant Company: OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency: OGILVY SHANGHAI, CHINA
Creative Credits
Name Company Position
Natalie Lam Ogilvy One Shanghai Executive Creative Director
Kevin Lee Ogilvy & Mather Advertising Shanghai Executive Creative Director
Sean Sim Ogilvy Action Shanghai Executive Creative Director
Hao Zhu Ogilvy Public Relations Shanghai Creative Director
Kit Ong Ogilvy&Mather Advertising Shanghai Creative Director
Kevin Leong Ogilvy &Mather Advertising Shanghai Creative Director
Nicki Wong Ogilvy Action Shanghai Creative Director
Kama Zhang Ogilvy One Shanghai Art Director
Minsheng Zhang Ogilvy&Mather Advertivsing Shanghai Art Director
Zheng Zhang Ogilvy &Mather Advertising Shanghai Art Director
Natalie Lam Ogilvy One Shanghai Art Director
Hytal Ye Ogilvy One Shanghai Designer
Lei Zhang Ogilvy &Mather Advertising Shanghai Designer
Stanley Tao Ogilvy One Shanghai Senior Copywriter
Adams Fan Ogilvy&Mather Advertising Shanghai Senior Copywriter
Leon Lee Ogilvy One Shanghai Project Director
Aywei Wong Ogilvy&Mather Advertising Shanghai Executive Producer
Weisian Lee Ogilvy &Mather Advertising Shanghai Senior Producer
Bright Yu Ogilvy One Shanghai Multimedia
Sandy He Ogilvy One Shanghai Information Architect
Brief Explanation:
Objective: To encourage China to get outdoors and take the first step to “Start Exploring” Concept: A contest to get everyone in China to virtually plant a “Red Flag” with a SMS messages to claim a piece of virtual China, all in 18 days. Target audience: 18-24 years old Chinese youth