The Olympic Games in Sochi in 2014 concern everybody in Russia. But to attract Russian internet audience special approach and ingenuity are needed. That`s why we`ve created an alternative hero Zoich, the character who is beyond the political games and Olympic standards and causes a LOL-effect. He was encouraged to inspire many people to take part in the contest and to provoke a huge wave of interest towards the Olympic Games in Sochi 2014. http://www.youtube.com/watch?v=R926UJw7Kac
The Online Advert titled Zoich was done by Pr-technologies advertising agency for product: The Olympic Games 2014 (brand: Olympic Games) in Russia. It was released in the Mar 2011.