Part of the campaign developed by BBDO Argentina for PepsiCo was to launch Twister by Tropicana, the agency presented a game: challenge the owl. As every fruit has a different percentage of water, Twister developed each flavor matching the perfect mix of water and juice just like Mother Nature intended. This inspiration from nature is presented not only in the product but also in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom. The Pachamama gave to the owl the capacity to go hours without blinking to make sure it could stay alert for any dangers lurking in the night. For this reason we invite fans to take on the owl using a webcam and a technology that detects the slightest blink.
Advertising Agency: BBDO, Argentina
Executive Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen
Creative directors: Jorge Ponce Betti, Gabriel Huici
Director of interactive experiences: Pablo Tajer
Interactive producer: Veronica Conti
Creatives: Andrés Aguilar, Manrique Alvarado, Guido Lancellotti, Maximiliano Ballarini
Account director: Daniel Albamonte
Account executive: Sofia Gallo
Digital partner: Nix Digital
The Online Advert titled Challenge the owl was done by BBDO Argentina advertising agency for product: Tropicana Twister (brand: Tropicana) in Argentina. It was released in the Nov 2011.