Geo: South Africa
The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Digital Producer: Adrian Varkel
Developer: Michael Theron
Account Director: Jason Yankelowitz
Account Executive: Lance Dodgen
The Online Advert titled Explorer Tab was done by Ogilvy Cape Town advertising agency for product: Volkswagen Tiguan (brand: Volkswagen) in South Africa. It was released in the Jun 2012.