Volvo Xc60: "WARNING BANNER" Online Advert by Memac Ogilvy & Mather Dubai

VISIT SITE: http://dev.ogilvyonedxb.com/VolvoBanner/index.html
Advertiser VOLVO
Product VOLVO XC60
Entrant MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of Entry: Interactive: Online Advertising
Category: Online Advertising
Title: WARNING BANNER
Advertiser/Client: VOLVO
Product/Service: VOLVO XC60
Entrant Company: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Creative Credits
Name Company Position
Steve Hough Memac Ogilvy & Mather Executive Creative Director
Ramzi Moutran Memac Ogilvy & Mather Creative Director
Sascha Kuntze Memac Ogilvy & Mather Copywriter
James Purdie Memac Ogilvy & Mather Art Director
Qainan Idris Memac Ogilvy & Mather Software Development Manager
Niv Baniahmad Memac Ogilvy & Mather Production Manager
Johannes Ceh Memac Ogilvy & Mather Account Director
Lety Kachidza Memac Ogilvy & Mather Account Manager
Brief Explanation:
Volvo’s XC60 is one of the world’s safest cars with comprehensive safety features. One of them: Lane Departure Warning, a mechanism that warns a driver when the vehicle moves out of its lane. The task was to advertise it online. Two banners were placed on each side of websites showing the markings of a road. Once the mouse moved across the markings, the browser window started to shake like the steering wheel would with the Lane Departure Warning. A perfect demonstration of how the system works. The banners received a high interaction rate with a click-through rate of 3.4%.