Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Solution: Create a memorable guerilla piece that can be easily applied
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
The Online Advert titled Washroom signage was done by Spring advertising agency in Canada. It was released in the Nov 2009.
