Exclusive Books: "MADONNA & CHILD(REN)" Outdoor Advert by Ogilvy, Johannesburg

1 of 4 Campaign
Type of Entry: Ambient
Category: Ambient: Bars, Restaurants & Stores, etc.
Title: MADONNA & CHILD(REN)
Advertiser/Client: EXCLUSIVE BOOKS
Product/Service: BOOKS
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser's Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen/Mike Groenewald
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen
Description of Ambient execution:
The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.