The face of a cancer patient has been cut into puzzle-like squares. Passerby can move them and rebuild the face, exactly as the Foundation does by helping patients with psychological aftercare and beauty treatment. Agency: Leo Burnett France.
Client: Mimi Foundation
Agency: Leo Burnett France
Date Uploaded: 2010-12-02
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama
Country: France
The Outdoor Advert titled Interactive outdoor was done by Leo Burnett Paris advertising agency for brand: Mimi Foundation in France. It was released in the Dec 2010.
Mimi Foundation: FACEBACK
Promo, Case study