Type of entry: Use of Promo & Activation
Category: Ambient Promotion: Large Scale
Advertiser: SUPOR
Product/Service: NON-STICK PANS
Agency: LEO BURNETT SHANGHAI, CHINA
Executive Creative Director: Gordon Hughes / Amanda Yang (Leo Burnett Shanghai)
Creative Director: Forest Young (Leo Burnett Shanghai)
Copywriter: Amanda Yang / Donna Dong (Leo Burnett Shanghai)
Art Director: Gordon Hughes / Amanda Yang / Forest Young (Leo Burnett Shanghai)
Illustrator: Dicky Lui (Leo Burnett Shanghai)
Typographer: Lin Wei-jin / Handsome Wong (Leo Burnett Shanghai)
Designer: Sean Qu / Lin Wei-jin / Handsome Wong (Leo Burnett Shanghai)
Photographer: Eric Dang / Nicholas Siau ()
Describe the brief from the client:
Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
Describe how the promotion developed from concept to implementation:
A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
Describe the success of the promotion with both client and consumer including some quantifiable results:
A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.
Explain why the method of promotion was most relevant to the product or service:
The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
The Outdoor Advert titled NON-STICK PANS was done by Leo Burnett Shanghai advertising agency for brand: Supor in China. It was released in the Jun 2010.
