Breast Cancer Foundation: "THE BLOB" Outdoor Advert by Colenso BBDO

Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: THE BLOB
Advertiser/Client: NEW ZEALAND BREAST CANCER FOUNDATION
Product/Service: BREAST CANCER FOUNDATION
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington
Copywriter: Johnathan Mcmahon/Lisa Fedyszyn
Advertiser's Supervisor: Suzanne Nichol/Heather Shotter
Planner: Hayley Pardoe
Account Manager: Janelle Van Wonderen; Account Executive: Jessica Blake
Account Supervisor: Account Director: Gemma Findlay
Producer: Gemma Heyes
Art Director: Lisa Fedyszyn/Johnathan Mcmahon
Description of Ambient execution:
To launch Breast Cancer Awareness Month, we placed a small and seemingly harmless blob on an Auckland city street. Then we watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersby were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today!