HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Photographer: Chee Wai
The Outdoor Advert titled Ripped was done by Publicis, Malaysia advertising agency for product: Hp Advanced Photo Paper (brand: HP ) in Malaysia. It was released in the Apr 2008.