Kit Kat Bars: "KIT KAT CHAIR" Outdoor Advert by JWT New Zealand

Type of Entry: Ambient
Category: Ambient: Special Build
Title: KIT KAT CHAIR
Advertiser/Client: NESTLÉ
Product/Service: KIT KAT
Entrant Company: JWT NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency: JWT NEW ZEALAND Auckland, NEW ZEALAND
Executive Creative Director: Peter Ogden/Angus Hennah
Copywriter: Mike Ramsay
Advertiser's Supervisor: Sandra Lee
Account Manager: Louisa Redshaw
Account Supervisor: Simon Fitch
Producer: Studio Producer - Darryn Warhaft
Art Director: Jordan Young
Other Credits: Jwt - Head Of Tv/Content Megan Robertson/Bootleg - Karl Moody
English Translation of Main Headlines:
There are literally hundreds of outdoor concerts and festivals in New Zealand every summer. And if attendees have been dancing and partying like a machine, it can be very tiring.
We thought they’d appreciate a much-deserved break. So we installed plywood posters around venues that could be made into nice, comfy chairs.
Like IKEA furniture, the chairs are tabbed for easy removal from the poster and snap together in less than minute, allowing people to have a break thanks to Kit Kat.
To make that break even better we also gave away Kit Kat bars.