Panasonic Hair Nose Trimmer: "BALDY" Outdoor Advert by Saatchi & Saatchi Jakarta

1 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Toiletries
Title: BALDY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio

Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR. WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES . WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM.