Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road.
The idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.
Advertiser: Johnson & Johnson
Agency: LOWE, Jakarta
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Aji Bekti
Copywriter: Andrea Billy
The Outdoor Advert titled Gone in 60 seconds was done by Lowe Indonesia advertising agency for product: Visine Eye Drops (brand: Visine) in Indonesia. It was released in the Oct 2008.