Becks Beer: "Nature" Outdoor Advert by LOWE

Media: Outdoor
Geo: Bulgaria
Category: Alcoholic Drinks
Agency: Lowe
Brand: Beck's
Brewed with only national ingredients and an open mind

100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.

Advertising Agency: Lowe Swing Communications, Sofia, Bulgaria
Creative Director: Emanuela Chahinian
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov
Media: GreenGraffiti / Metropolis Outdoor Media Group
Published: April 2012