Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.
Advertiser: De Beers DTC
Brand: A Diamond is Forever jewelery
Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino
Production Company: Humble
The Outdoor Advert titled Roses ("A Diamond is Forever" case-study) was done by JWT New York advertising agency for brand: De Beers in United States. It was released in the Aug 2008.