Category: Transit
Advertiser: JOEVANZA
Product/Service: ADAPTED BUSES
Agency: PROPEG BRAZIL
Chief Creative Officer: Ana Luisa Almeida
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Director: Edson Rosa/Vinicius Ipojucan
Photographer: Diego Freire
Account Supervisor: Carlos Pereira
Advertiser's Supervisor: Vitor Barros
Producer: José Oliveira/Paulo Pinto
Account Manager: Renata Matos/Sheyla Rocha/Raphaelly Farini
Planner: Melina Romariz/Mylene Alves
Account Manager: Renata Matos/Sheyla Rocha/Raphaelly Farini
Planner: Melina Romariz/Mylene Alves
Other Credits: Bruno Guimarães/Ivo Colantoni
Ambient Execution Description
MOBILITY FOR EVERYONE
In Brazil not all buses are adapted for users with disabilities. In 2011, Joevanza – a brazilian transpor company – received lots of mensages from these users complaining that they couldn’t easily identify wgich buses were adapted. To solve this problem, the company installed stickers on all its adapted fleet.
The Outdoor Advert titled Mobility for Everyone was done by Propeg advertising agency for product: Joevanza (brand: Joevanza) in Brazil. It was released in the Apr 2012.
Outdoor, Case study