In creating awareness for Lenor's flower scented laundry softener range, Grey Bucharest took it to the streets and offered florists Lenor-designed flower wraps they used for their bouquets, surprising customers and by-passers and spreading the message in a fresh way.
Agency: Grey Bucharest
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel
The Outdoor Advert titled Flower Wraps was done by Grey Bucharest advertising agency for product: Lenor (brand: Lenor) in Romania. It was released in the May 2010.