Lenor: "Flower Wraps" Outdoor Advert by Grey Bucharest

In creating awareness for Lenor's flower scented laundry softener range, Grey Bucharest took it to the streets and offered florists Lenor-designed flower wraps they used for their bouquets, surprising customers and by-passers and spreading the message in a fresh way.

Client: Procter&Gamble
Agency: Grey Bucharest
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel
Country: Romania