On Monday March 29, commuters arrived in Sydney’s CBD to find a McDonald’s Playland built just for them. Adults were able to play in a way that they hadn’t since childhood. The Playland incorporated retro characters from the past such as a Hamburglar swing, Grimace cage and Fillet-O-Fish bouncers. Built entirely by hand and scaled 2:1, it made adults look and feel like kids again. It had a height of 32 feet, a weight of more than 15 tonnes, and a footprint of over 4,500 square feet. People see "i’m lovin’ it" in all McDonald's ads. This time they felt it.
Agency: DDB Sydney
Creative team: Adam Rose, Matthew Knapp and John Downing
Production company: Revolver Films
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Agency Producer: BRENDEN JOHNSON
Set Designer: Karen Murphy
Designer: Set Construction: Greg Hajdu (Greg Sets Pty Ltd)
Senior Account Director: Regional Business Director: Kenny Hill
Senior Account Director: Senior Business Director: Sarah Trickey
Account manager: Georgina Gooley
The Outdoor Advert titled Playland was done by DDB Sydney advertising agency for product: Mcdonald's (brand: McDonald's) in Australia. It was released in the May 2010.