TOYS'R'US: "THE CONCERT OF TOYS" Outdoor Advert by China

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: TOYS'R'US
Product/Service: TOYS'R'US
Agency: CHINA Madrid, SPAIN
Advertiser TOYS'R'US
Product TOYS'R'US
Entrant CHINA Madrid, SPAIN
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: THE CONCERT OF TOYS
Advertiser/Client: TOYS'R'US
Product/Service: TOYS'R'US
Entrant Company: CHINA Madrid, SPAIN
DM/Advertising Agency: CHINA Madrid, SPAIN

Description of Ambient execution
To celebrate the 20th anniversary of Toys’R’Us in Spain, we created a classical concert played with toys instead of instruments. The event took place in the National Auditorium, Madrid, on November 26th, 2011. Several media outlets covered the concert and spread the action.