Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Brief descrioption: Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.
Client: TV6
Agency: Le Bureau Stockholm
Creatives: Jonas Wittenmark & Tobias Carlson
The Outdoor Advert titled The cheering and photo taking billboard was done by Le Bureau Stockholm advertising agency for brand: Tv6 in Sweden. It was released in the Sep 2008.
Outdoor, Case study
Outdoor