The brief was to reach young indigenous kids who are taking up smoking. Professional football player Travis Todd is known for his fighting qualities on the football field and was chosen as a indigenous representative to act as healthy role model. Outdoor posters, bus shelters and collectable collateral was sent out to the core of the communities to encourage exercise instead of smoking and to provide the support they need to quit smoking.
Category: Health & safety
Client: Drug & Alcohol Services South Australia
Agency: Jamshop Adelaide
Creative Director: Jim Robinson
Art Director / Copywriter: Kent O'Halloran
Head of Art: Richard Wright
Account Director: Kate Zealand
Agency Producer: Kira Radloff
Photographer: Richard Lyons
Designer: Kent O'Halloran
Account manager: Chris Plummer
The Outdoor Advert titled Fight The Habit was done by Jamshop advertising agency for product: Drug & Alcohol Services South Australia (brand: Drug & Alcohol Services) in Australia. It was released in the Apr 2012.