AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid, London, Berlin, Brussels and Milan, ambient noise levels are displayed via decibel meters connected to LED screens embedded in billboards, all in homage to Noise Awareness Day (April 16). The domestic appliance manufacturer teamed up with blowUP media and BBH for the digital outdoor effort. Noise levels from the individual cities are recorded on the
campaign’s Web site, which allows users to compare decibel levels of the major urban areas on line graphs and learn more about the detriments of noise pollution.
Agency: BBH, London
The Outdoor Advert titled Noise Awareness Madrid was done by Bbh London advertising agency for brand: AEG in United Kingdom. It was released in the Apr 2008.