Alfa Romeo: "MITO CADDY" Outdoor Advert by Duval Guillaume

Category: Ambient: Special Build
Advertiser: ALFA ROMEO
Product/Service: ALFA ROMEO
Agency: DUVAL GUILLAUME
Creative Director: Geoffrey Hantson
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
Account Supervisor: Dimitri Mundorff/Matthieu De Winter
Advertiser's Supervisor: Alexandre De Preter
Producer: Christ Lannoy
Date of First Appearance: Jan 10 2010 12:00AM
Entrant Company: DUVAL GUILLAUME, Antwerp, BELGIUM

Description of Ambient execution
As part of a sales promotion campaign this ambient stunt – with no visible means of support! - in Belgium’s busiest shopping malls is a truly impressive demonstration of just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads ‘Your chance to own an Alfa Romeo’.

English Translation of Main Headlines
Your chance to own an Alfa Romeo