Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.
The agency, which released new TV ads for the brand at Christmas, has created a game which turns the shelters into touch-screen fairground stalls.
Travellers must bash as many digital falling eggs as possible in 20 seconds, in order to release their goo.
Cadbury: Here Today, Goo Tomorrow
Agency: Saatchi & Saatchi, London
Creative Director, Interactive: Tom Eslinger
Creative: Izy Peugniez,
Design: Gus Nwanya-Aliyu, Rehab Studio
Development: Steve Langley, Rehab Studio
Production: Zulfah Fredricks,
The Outdoor Advert titled Touchscreen bus shelter game was done by Saatchi & Saatchi London UK advertising agency for product: Cadburys Creme Egg (brand: Cadbury Creme egg) in United Kingdom. It was released in the Jan 2009.