Category: Ambient: Stunts & Live Advertising
Advertiser: SOMERSBY/CARLSBERG DENMARK
Agency: ROBERT/BOISEN & LIKE-MINDED
Executive Creative Director: Michael Robert
Art Director: Rasmus Gottliebsen/Jannik Wikkelsø Davidsen
Account Manager: Kristina Karlsson
Account Supervisor: Camilla Rannes
Advertiser's Supervisor: Linda Frøkjær
Illustrator: Tobias Rødder
Producer: Christina Erritzøe
Other Credits: Rasmus With And Pau Lacour
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: ROBERT/BOISEN & LIKE-MINDED, Copenhagen, DENMARK
Description of Ambient execution
The Danish winter is long and cold so we decided to bring more summer to the Danish people and kick-start summer one week earlier by changing to daylight saving time on the 21st of March instead of the 28th.
We created a live campaign by opening a pop-up Somersby Campaign Office in Copenhagen - four weeks before the shift to summer time - from where our Campaign Assistant would lead the national rally for an extra week of summer.
People were welcomed inside for a chat and thousands interacted online taking part in how the campaign for more summer developed.
English Translation of Main Headlines
'MORE SUMMER FOR THE DANISH PEOPLE'
- ADJUST YOUR WATCH ON MARCH THE 21st AND GET AN EXTRA WEEK OF SUMMER.
The Outdoor Advert titled AN EXTRA WEEK OF SUMMER FOR THE DANISH PEOPLE was done by Robert/boisen & Like-minded advertising agency for product: Carlsberg Somersby Cider (brand: Carlsberg) in Denmark. It was released in the Feb 2010.