Carlsberg Somersby Cider: "AN EXTRA WEEK OF SUMMER FOR THE DANISH PEOPLE" Outdoor Advert by Robert/boisen & Like-minded

Category: Ambient: Stunts & Live Advertising
Advertiser: SOMERSBY/CARLSBERG DENMARK
Product/Service: CIDER
Agency: ROBERT/BOISEN & LIKE-MINDED
Executive Creative Director: Michael Robert
Art Director: Rasmus Gottliebsen/Jannik Wikkelsø Davidsen
Account Manager: Kristina Karlsson
Account Supervisor: Camilla Rannes
Advertiser's Supervisor: Linda Frøkjær
Illustrator: Tobias Rødder
Producer: Christina Erritzøe
Other Credits: Rasmus With And Pau Lacour
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: ROBERT/BOISEN & LIKE-MINDED, Copenhagen, DENMARK

Description of Ambient execution
The Danish winter is long and cold so we decided to bring more summer to the Danish people and kick-start summer one week earlier by changing to daylight saving time on the 21st of March instead of the 28th. We created a live campaign by opening a pop-up Somersby Campaign Office in Copenhagen - four weeks before the shift to summer time - from where our Campaign Assistant would lead the national rally for an extra week of summer. People were welcomed inside for a chat and thousands interacted online taking part in how the campaign for more summer developed.

English Translation of Main Headlines
'MORE SUMMER FOR THE DANISH PEOPLE' - ADJUST YOUR WATCH ON MARCH THE 21st AND GET AN EXTRA WEEK OF SUMMER.