Charmin: "CHARMIN BUS WRAP" Outdoor Advert by Publicis New York

Category: Ambient: Transit
Advertiser: PROCTER & GAMBLE
Product/Service: CHARMIN
Agency: PUBLICIS NEW YORK
Executive Creative Director: David Corr
Creative Director: Dan Cohen
Art Director: John Wagner/Creative Director
Account Manager: Michelle Williamson – Group Account Director
Account Supervisor: Gail Hollander - Worldwide Account Director
Advertiser's Supervisor: Jacques Hagopian
Illustrator: Joanna Quinn - Acme Film Works/Hugh Syme - Mendola Art
Producer: William Grant - Print Producer/Maghan Haggerty – Senior Project Manager
Other Credits: Bindu Vaswani – Management Supervisor/Emily Hartye – Account Supervisor
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: PUBLICIS NEW YORK, USA

Description of Ambient execution
Challenge: How do you drive tourists in New York to The Charmin Restrooms in Times Square? Solution: We created custom toilet-seat bus wraps and interiors on double-decker tour buses. After riding around Manhattan and talking about going to the bathroom for an hour, tourists were then conveniently let out at The Charmin Restrooms. Results: There were over 200,00 generated impressions of the bus and a 23% increase in foot traffic to the Chramin Restrooms.