Category: Ambient: Transit
Advertiser: PROCTER & GAMBLE
Agency: PUBLICIS NEW YORK
Executive Creative Director: David Corr
Creative Director: Dan Cohen
Art Director: John Wagner/Creative Director
Account Manager: Michelle Williamson – Group Account Director
Account Supervisor: Gail Hollander - Worldwide Account Director
Advertiser's Supervisor: Jacques Hagopian
Illustrator: Joanna Quinn - Acme Film Works/Hugh Syme - Mendola Art
Producer: William Grant - Print Producer/Maghan Haggerty – Senior Project Manager
Other Credits: Bindu Vaswani – Management Supervisor/Emily Hartye – Account Supervisor
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: PUBLICIS NEW YORK, USA
Description of Ambient execution
How do you drive tourists in New York to The Charmin Restrooms in Times Square?
We created custom toilet-seat bus wraps and interiors on double-decker tour buses. After riding around Manhattan and talking about going to the bathroom for an hour, tourists were then conveniently let out at The Charmin Restrooms.
There were over 200,00 generated impressions of the bus and a 23% increase in foot traffic to the Chramin Restrooms.
The Outdoor Advert titled CHARMIN BUS WRAP was done by Publicis New York advertising agency for product: Charmin (brand: Charmin) in United States. It was released in the Oct 2009.