COMMUNITY RESPONSIBILITY: "LITTLE TREASURES" Outdoor Advert by Saatchi & Saatchi South Africa

Category: Ambient: Stunts & Live Advertising
Advertiser: SALVATION ARMY
Product/Service: COMMUNITY RESPONSIBILITY
Agency: SAATCHI & SAATCHI SOUTH AFRICA
Executive Creative Director: Anton Crone
Creative Director: Keith Christians
Copywriter: Alex Goldberg
Art Director: Amelia Smit
Account Supervisor: Ian Young
Illustrator: Larrisa Elliot
Typographer: Larissa Elliot
Photographer: Matthys Van Lill
Producer: Candice Brouwer
Date of First Appearance: Feb 27 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI SOUTH AFRICA, Cape Town, SOUTH AFRICA

Description of Ambient execution
We placed a bespoke toy crane vending machine, "Little Treasures", in the food court of a busy shopping mall. Close to where other vending machines were situated. People engaged with the game, only find it was part of a child trafficking campaign, via the tags attached to the dolls inside. The work was used to raise awareness and funds.