DOWNY FABRIC CONDITIONER: "CUSHIONS" Outdoor Advert by Campaigns & Grey

Category: Ambient: Transit
Advertiser: PROCTER & GAMBLE
Product/Service: DOWNY FABRIC CONDITIONER
Agency: CAMPAIGNS & GREY
Executive Creative Director: Ompong Remigio
Creative Director: Ompong Remigio
Copywriter: Raymund Sison
Art Director: Tina De Torres/Tasha Bautista
Account Supervisor: Dette Rome
Date of First Appearance: Mar 27 2010 12:00AM
Entrant Company: CAMPAIGNS & GREY, Makati City, THE PHILIPPINES

Description of Ambient execution
Life in the Philippines is difficult. With the country's worst traffic system, it is even doubly hard for commuters. In order to ease the hassle of daily commute and make every Filipino's life softer, we placed Downy beanbags in bus/jeepney stops, depicting Downy as the Filipinos' life softener.