Category: Ambient: Digital Outdoor
Advertiser: OFFICE OF ROAD SAFETY
Product/Service: DRINK DRIVING AWARENESS
Executive Creative Director: Andrew Tinning
Creative Director: Andrew Tinning
Copywriter: Andrew Tinning/Julia Elton-Bott
Art Director: Andrew Tinning
Account Manager: Sharyn Beor/Clare Read-Smtih
Illustrator: Madeline De Pierres
Producer: Nicole Beer
Other Credits: Flash Designers/Zac Creative
Date of First Appearance: Jul 31 2009 12:00AM
Entrant Company: MARKETFORCE , West Perth, AUSTRALIA
Description of Ambient execution
The work was projected onto buildings within the city's entertainment precinct.
This animated sequence was used to communicate that drinking alcohol affects your ability to drive.
The Outdoor Advert titled BRAIN GAME was done by Marketforce advertising agency for product: Drink-driving Awareness (brand: Office Of Road Safety) in Australia. It was released in the Jul 2009.