Category: Ambient: Small Scale Special Solutions
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Account Manager: Revial Levy
Account Supervisor: Tal Cohen
Producer: Hagai Ramati
Other Credits: Executive Client Director: Adam Polachek
Date of First Appearance: Dec 6 2009 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
Description of Ambient execution
BALLS WITH NO HOLES TAKE OVER MAJOR CITIES' BOWLING ALLEYS
To promote Elmex anti-cavities toothpaste under the tagline "Helps prevent cavities", we collaborated with Israel's largest bowling chain with branches all over the country.
Bowling Balls with no holes were randomly mixed with regular balls on all bowling lanes. 3 round stickers were placed where the holes should have been.
The stickers carried the message: "Elmex – Helps prevent cavities".
Over 100.000 people were exposed to the Bowling Balls activity.
20,000 ELMEX coupons were handed out to people at the bowling alleys for immediate use.
The Outdoor Advert titled BOWLING BALL was done by Shalmor Avnon Amichay/y&r Interactive Tel Aviv advertising agency for product: Elmex Toothpaste (brand: Elmex) in Israel. It was released in the Jul 2009.