Agency: Leo Burnett
Objective: For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.
Idea: We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”
Results: The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Directors: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
The Outdoor Advert titled Palette was done by Leo Burnett Frankfurt advertising agency for product: Fiat Ducato (brand: Fiat) in Germany. It was released in the Aug 2012.