Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.
The Outdoor Advert titled Manhole was done for product: Folgers (brand: Folgers) in no country. It was released in the Sep 2006.