Gillette Mach 3: "WOMEN AGAINST LAZY STUBBLE" Outdoor Advert by BBDO

Category: Ambient: Stunts & Live Advertising
Advertiser: PROCTER & GAMBLE
Product/Service: GILLETTE MACH3
Agency: BBDO
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant
Copywriter: Pashyn Sethna
Account Manager: Arjun Singh Kochhar
Producer: Kirk Jacob
Other Credits: Rajeev Mohite/Pawan Shuri
Date of First Appearance: Nov 12 2009 12:00AM
Entrant Company: BBDO, Mumbai, INDIA

Description of Ambient execution
On the 18th of December, 2009, at the Chitrakoot Grounds in Mumbai, 1868 men gathered to create the largest mass shaving event in human history! They were cheered by Bollywood actresses who had joined the woman's movement W.A.L.S. (Women Against Lazy Stubble) Over 15 national TV channels along with over 200 journalists and television cameras covered the event. Also present were officials representing the Guinness Book of World Records.