Honda Civic: "Natural-Gas billboard" Outdoor Advert by Rpa

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD/Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber