Hot Wheels Toys: "TRACKTAPE" Outdoor Advert by Ogilvy Mexico

Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: TRACKTAPE
Advertiser/Client: MATTEL MÉXICO
Product/Service: HOT WHEELS
Entrant Company: OGILVY MEXICO, MEXICO
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Victor Alvarado/Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera/Victor Alvarado
Advertiser's Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
Description of Ambient execution:
The Track Tape is a very simple, fun and economic way of transforming every single place into a Hot Wheels ad. Besides, the Track Tape works as advertising, placed exactly where the target is by the own target market.