Kia Sorento: "Home" Outdoor Advert by David&goliath

While the formula for most SUV advertising is to simply show the vehicle driving to the ends of the earth, this campaign for the new Kia Sorento takes a different approach. It positions the Kia Sorento as a haven that makes even the most remote locations feel like home. In the TV commercial from David&Goliath, Canada we discover furnishings from one’s home set in the woods. We find steam rising from a claw tub bathtub set in a forested area. A collage of family photos hang from a large live oak. Bookshelves, couches and a chandelier all decorate the outdoors. A Kia Sorento drives through this surreal world leaving the passengers feeling at home in any environment. All the warmth and coziness that embody one’s home make everywhere more inviting.


The result is a world that is both surprising and beautiful. In addition to TV, the idea continues through print, outdoor and banners. The new campaign shows that not only can we expect the Kia Sorento to make us feel something.

Client: Kia
Agency: David&Goliath, Canada
Production Company: Outsider
Country: Canada
Chief Creative Officer: David Angelo
Creative Director/CW: Ben Purcell
Assoc. Creative Director/AD: Steve Yee
Executive Producer: Paul Albanese
Account Executive: Peter Goodwin, Ermelinda Cruz, Jeremiah Murlless
Account Executive/Innocean: Dave Carey
Production Company: Outsider
Director: Jorn Threlfall
Executive Producer: Don Block, Elaine Behnken
Producer: Melinda Nugent
Director of Photography: Malik Sayeed
Editorial: Spinach
Editor: Adam Bright
Asst Editor: Art Castle
Producer: Jonathan Carpio
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: Company 3
Colorist: Matt Turner