Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: KIMBERLEY CLARK
Creative Director: Ivan De Dios
Art Director: Ivan De Dios
Account Supervisor: Mari Cruz Muñoz
Advertiser's Supervisor: Begoña Gonzalez
Illustrator: Ivan De Dios
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: JWT , Madrid, SPAIN
420 X 297 mm
English Translation of Main Headlines
The aim of this print campaign is to communicate the benefits of the new Kleenex Anti-Viral. The tissue helps to eliminate any rest of germs. To emphasize the positive effects when you use it, the campaign exaggerate the possible evolution of a virus to become one of the most ridiculous in our society, obviously, if you don’t avoid it with the product.
The Outdoor Advert titled HUNK was done by JWT advertising agency for product: KLEENEX ANTI-VIRAL TISSUES (brand: Kleenex) in Spain. It was released in the Mar 2010.