LACTUM MILK: "APPLICANTS WANTED" Outdoor Advert by Ace Saatchi & Saatchi

Category: Ambient: Small Scale Special Solutions
Advertiser: MEAD JOHNSON NUTRITION
Product/Service: LACTUM MILK
Agency: ACE SAATCHI & SAATCHI
Executive Creative Director: Andrew Petch
Creative Director: Ben De Luyas
Copywriter: Gelo Suarez
Art Director: Yuyu Yu
Account Manager: Accounts: Edge Samson/Lala De Leon/Jo Angeles
Other Credits: Head Of Art: Carl Urgino; Final Artist: Rico Torres; Print Producer: Dennis Obien
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: ACE SAATCHI & SAATCHI, Makati City, THE PHILIPPINES

Description of Ambient execution
To build a bond with mothers, Lactum Pre-School Milk wanted to show them by way of a Mother’s Day greeting that the brand acknowledges that motherhood is one of the toughest jobs in the world and as a brand we’re they’re with them all the way.