Agency: OGILVY COSTA RICA
Cheif Creative Director: Nicolas Schumacher (Ogilvy)
Art Director: Gerardo Valerio (Ogilvy)
Art Director: Santiago Cardone (Ogilvy)
Art Director: Juan Carlos Ramos (Ogilvy)
Media placement: Poster - 9 Toystore Nationwide - 27/04/2012 ( Till Today )
Describe the brief from the client
The client requested an extraordinary execution, inviting kids to use Lego bricks beyond the instruction manual, applying their imagination to create new and amazing things.
Describe the challenges and key objectives
Think out of the box
Describe how you arrived at the final design
One month and 450,000 Lego bricks later, we are certain that the "Bang" is definately "Big".
Give some indication of how successful the outcome was in the market
Was the most relevant day for Lego in Universal Store, with more than 1.000 posters given with Lego purchases.
The Outdoor Advert titled BIG BANG! was done by Ogilvy Costa Rica advertising agency for product: LEGO (brand: LEGO) in Costa Rica. It was released in the Jun 2012.