Lynx Bullet: "Street" Outdoor Advert by Bbh London

Client: Unilever
Brand: Lynx
Campaign Name: Snow Prints
Campaign Live Date: 16th November 2009
Account and Campaign background:
Following 2009’s Pocket Pulling Power campaign to launch the new Lynx Bullet product, Snow Prints is a classic Lynx tactical campaign that builds on this launch for the festive season.
This campaign wanted to press home the idea that young guys should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season.
Brief:
What was the brief for this campaign?
LYNX BULLET GIVES GUYS POCKET PULLING POWER THIS CHRISTMAS
Creative Idea:
Classic outdoor snow prints with a mischievous mating game twist. What we see in each of the 3 executions is the silent signature of a wild night out, brought on by the pocket pulling power of lynx bullet.
Production:
What’s interesting about the production of this campaign?
All the snow you see is completely fake and took 3 days worth of shooting in separate locations across London.
BBH Team:
Print Producer: Jeremy Gleeson
Account Director: Keir Mather
Account Manager: Matt Tassell
Account Planner: Ross Berthinussen
Engagement Planner: Fran Hazledine
Creative Director: Dominic Goldman
Creative Team:
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Production Team:
Photographer: Julian Wolkenstein
Photographer’s Agent: Paul Cowen @ Horton Stephens
Producer: Sylvie Champenois
Media Type:
Press/Poster Outdoor
Partner agencies:
Media: Mindshare
PR: Freuds