Lynx Excite: "ANGEL AMBUSH" Outdoor Advert by Mindshare London

Type of Entry: Ambient
Category: Digital Outdoor
Title: ANGEL AMBUSH
Advertiser/Client: UNILEVER
Product/Service: LYNX EXCITE
Entrant Company: MINDSHARE London, UNITED KINGDOM
Advertising Agency: MINDSHARE London, UNITED KINGDOM
2nd Advertising Agency: GRAND VISUAL London, UNITED KINGDOM
3rd Advertising Agency: MIND'S EYE MEDIA London, UNITED KINGDOM
Creative Director: Daniel Dawson
Art Director: Ben Wilson/Ben Taylor
Copywriter: Hughie Phillips
Planner: Alice Brady/Nick Bedford
Account Manager: Becca Sawyer/Jeremy Way
Account Supervisor: Cate Murden
Producer: Max Yeoman
Other Credits: Neil Morris/James Dean/Olivia Coupe/Tim Last/Ryan Locke/Richard Hayes
Description of Ambient execution:
members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly.
this Unilever campaign blended live real-time action with green screen studio footage of the Lynx angels. The interactions were vision mixed live using a complex integration of bespoke software with existing site technology. Bespoke floor media at the sites - two of the highest footfall sites in the UK - created an anchor point where the digital angels could seemingly interact with real people.
A short film was created out of the experience and posted on social media, which has achieved over 330k online views in three weeks.