To launch McDonald's New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab
Client: McDonald’s Corporation
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
The Outdoor Advert titled McDonald's Yellow Cabs was done by DDB Hong Kong advertising agency for product: Mcdonald's (brand: McDonald's) in Hong Kong SAR China. It was released in the May 2011.
