Category: Ambient: Transit
Agency: NET#WORK BBDO
Executive Creative Director: Rob Mclennan
Creative Director: Graeme Jenner
Copywriter: Donovan Goliath|graeme Jenner
Art Director: Donovan Goliath
Account Supervisor: Joy Turnbull
Typographer: Donovan Goliath
Photographer: Siphiwe Nkosi
Producer: Clinton Mitri
Date of First Appearance: Mar 20 2010 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA
Description of Ambient execution
A bus was utilised as part of the Nedbank 2010 Cup Soccer Tournament. A full page ad depicting the soccer team chasing a soccer ball was printed on the side of the bus. We printed the image of a soccer ball on the front hubcap of the bus this gave the illusion that the players were actually chasing a moving ball when the bus was in motion.
English Translation of Main Headlines
Ke Yona which means "The One".
The Outdoor Advert titled NEDBANK CUP was done by Net#work BBDO advertising agency for product: Nedbank (brand: Nedbank) in South Africa. It was released in the Mar 2010.