NIRLEP NON-STICK COOKWARE: "NON-STICK EVENT" Outdoor Advert by Mccann Worldgroup

Category: Ambient: Stunts & Live Advertising
Advertiser: NIRLEP APPLIANCES
Product/Service: NON-STICK APPLIANCES
Agency: McCANN WORLDGROUP
Executive Creative Director: Ryan S Menezes
Copywriter: Lolita D'souza
Art Director: Sandip Gaikwad
Account Supervisor: Kevin Jacob
Advertiser's Supervisor: Manoj Kale
Photographer: Abhishek Chaturvedi/Shafiq Khan
Producer: Robert Joseph
Date of First Appearance: Dec 16 2009 12:00AM
Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA

Description of Ambient execution
BRIEF/COMMUNICATION OBJECTIVE: To demonstrate the non-stick feature of Nirlep pans by engaging consumers with the brand. SYNOPSIS OF ENTRY: At a popular mall in Mumbai, we set up a large Nirlep non-stick pan. Visitors were invited to test its non-stickiness by throwing ‘tomatoes’ and ‘eggs’ at the pan. These ‘tomatoes’ and ‘eggs’ were made of a special material. When thrown at the pan they were flattened but then returned to their original shape and slid off the pan. Thus we demonstrated that nothing sticks on a Nirlep non-stick pan.